UX Tartu

Tartu, Estonia

May 18, 2018

Tickets sold out!


UX Tartu is the flagship event in Estonia for the UX and product design community. Taking place for the second time, UX Tartu is a one-day inspirational conference bringing on the stage 6 worldwide speakers.

UX Tartu is inviting IT and product managers, designers, developers, professionals and everybody who fancy UX world to get together and discuss how technology will affect UX design in the future, which are the emerging trends in UX world, what's up with design thinking&research and so on. There are so many cool UX-related topics to discuss on, aren't there?

We promise you outstanding UX performers, interactive discussions, networking opportunities and a lot of wow-effects in a fun and cosy environment full of creators. In addition to the program, we'll have Demo area where different companies are showing their latest products and craving for your feedback from the UX perspective. If you have some project ongoing, you could use the event to get feedback and new ideas. See you in Tartu!

The event will be held in English.

UX Tartu pre-event with Mobi Labs on May 17th

UX Tartu Facebook page


Program will be updated constantly

16:00 Doors and demo area are opened!
17:00 Greeting words
17:15 Sergei Balabonin - "Creating user experience for an online advertising campaign"
17:45 James Butler - "Why UX design has to evolve to stay relevant?"
18:15 Break
19:00 Stefan Hiienurm - “How technology helps to achieve more emotional experiences?"
19:30 Siri Johannson - “Beyond the screen: How digital ideas are shaping our physical world"
20:00 Break
20:30 Brett Astrid Võmma - "How interns influence UX thinking"
21:00 Amid Moradganjeh - "...and what will designers do in 2031?"
21:30 End words
22:00 Afterparty @Naiiv

Organisers have the right to make changes in the program if needed


Siri Johansson

Siri Johansson

Senior Product Designer @Spotify

Siri Johansson is an Interaction Designer with a background in industrial design. After shifting her focus to digital, she spent a few years at the global innovation firm IDEO in San Francisco/London before taking up the position as senior product designer at Spotify. Based in Stockholm, she currently focuses on exploring new directions for the mobile consumer experience.

James Butler

James Butler

UX Designer @Booking.com

Born in the UK, currently based in Amsterdam, James is working on improving customers experience for Booking.com with a focus on Messaging. He is a problem solver and enjoys nothing more than creating new products or delivering high-end solutions. His main motivation lies in creating captivating experiences for users, whilst driving businesses forward.

Amid Moradganjeh

Amid Moradganjeh

Design Lead @Velvet

Amid Moradganjeh is a designer who’s primarily interested in exploring ways to apply design to a broader range of disciplines. Previously at IDEO and Google, Amid is currently a design lead at Velvet and the leading professor of the newly established Interaction Design MA program at the Estonian Academy of Art.

Sergei Balabonin

Sergei Balabonin

Creative Director @Tank

Sergei is an ad man with the two decades of experience across different industries, markets and countries. His work has been awarded at many advertising festivals, including Cannes Lions, Epica and Kuldmuna. Previously at several Moscow agencies, Sergei is currently a creative director at Tank and a MSc student (Human-Computer Interaction) in Tallinn University.

Brett Astrid Võmma

Brett Astrid Võmma

Product Design Team Lead @Pipedrive

Brett is a Product Design Team Lead at Pipedrive focusing on delivering great user experience via teamwork. She has a passion for translating complex use cases into simple interfaces that are both functional and aesthetic by bringing together different people and skillsets.

Stefan Hiienurm

Stefan Hiienurm

Creative Director @Solvers

Stefan is an award-winning Senior UI/UX Designer with great business and design background. Specialised in UI design, UX design and Interaction Design Graphic Design, Stefan has helped many startups like MeetFrank, Fleep and Sportlyzer to improve their products.

Jaanus Kase

Jaanus Kase

Head of Product Design @Pipedrive

Jaanus is a moderator of UX Tartu 2018. He is a designer/engineer/product manager and has worn many hats over his career. After being part of Skype’s early years, Jaanus got a Master degree in US and spent few years there getting deeper into the product design field. Jaanus is currently leading Pipedrive’s Product Design and Research team.


If you want to make customers fall in love with your business by offering them not good but extraordinary user experience, then UX Tartu demo-area is the right place for you. Come and show your latest products, let people test your product from the UX perspective, ask for feedback, find new employees and support UX and product design community in Tartu. Demo-area will be located at SPARK Demo side.

If you buy Demo Area ticket, we’ll provide you with:

  • 2 UX Tartu conference passes
  • Table (stand-up table or desk)
  • Electricity
  • Promotion (logos on webpage, badges, Facebook introduction etc.)

Mooncascade logo


Mooncascade is the leading Estonian software and product development company founded by four software engineers, including two former Skype engineers. Embedded within the DNA of the company is a software engineering culture that is used to handling a complex set of platforms and architectural nuances.

Smartvent logo


Smartvent is providing commercial building owners and managers a building management system add-on for making better management decisions.



sTARTUp Day is the biggest business festival in Baltics with more than 2500 participants,100 amazing speakers, exciting seminars and workshops, countless pitches and ideas around expo areas.



Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes.



ADAPTER is a network of Estonian universities, research and development organizations, providing a quick and reliable link for companies and organizations to the research and development community.



SportID is the largest sales platform for sports services and products, already working with more than 600 service providers.



Founded in 2014, The Coingaming Group are the collective pioneers of the crypto gaming universe, together they operate the world’s leading Bitcoin-focused iGaming brands such as Bitcasino.io and Sportsbet.io.



Interaction Design MA is a newly established international curricula that is based on industry collaborations and involves mentors from high-profile companies such as Google, Fjord and Frog Design.

Neuromarketing lab

Neuromarketing lab

Connecting The Art of Marketing with THE POWER OF SCIENCE




Sold until April 15th or until 50 tickets have been sold with this price

Standard ticket


UX Tartu Conference Pass

Demo area ticket


For companies who want to be presented at UX Tartu Demo area. Includes 2 UX Conference passes

All prices include VAT


Write to us!


SPARK Demo sTARTUp HUB - HUB sTARTUp DAY SPARK Mobilab Tartu linn Pipedrive IxD.ma Catchbox

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